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 > Work > Michigan State University
You will see a brief overview of some of our work by clicking on the titles below at the left. This is just a top line of our experience. We have worked with many clients, in a diverse array of marketing challenges, in automotive and non-automotive sectors. Give us a call, we would be pleased to share information about our work that is most relevant to you.
| Michigan State University: AdPulse |
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Broadened the scope of Michigan State University’s advertising faculty annual evaluation session of Super Bowl ads by creating a web-based evaluation tool known as the MSU AdPulse.
The Ad Pulse survey – available to participants beginning at the 2-minute warning of the fourth quarter and ending 30 minutes after the game – evaluated ads based on creativity, production value, ability to drive sales, engaging viewers, and least effective investment.
Creative elements include public relations, survey design, website development, viral email, and program reporting. |
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