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Libby's Canned Vegetables recently approached Beach Communications to assist with their retail sales promotion. The sales promotion, "Libby's Labels for Laptops" held nationally - participants sent in five labels from qualifying vegetable products to receive an instant win scratch-off game piece in hopes of winning a laptop.
Beach handled the sweepstakes management and adminstration - distribuition of game pieces, supervision of tollfree hotline, and prize distribution. After all was said and done, we received 56,000 entries (that's 280,000 labels) and distributed 128 laptops to winners.
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