> Work > Cadillac

You will see a brief overview of some of our work by clicking on the titles below at the left. This is just a top line of our experience. We have worked with many clients, in a diverse array of marketing challenges, in automotive and non-automotive sectors. Give us a call, we would be pleased to share information about our work that is most relevant to you.
Cadillac: Ryder Cup
Beach created GM’s top rated traffic and sales building direct marketing program by making an emotional connection between lifestyle-profiled prospects and one of the world’s most famous sporting events – the Ryder Cup. This program generated an average of over 60,000 test-drives for each of four events over a 7-year period among conquest targets. Our involvement included integrated list analysis and enhancement, direct mail, call center and fulfillment.