“A growing number of healthcare organizations are clearly embracing the Web and emerging technologies,” says Mark Gothberg, eHealthcare Leadership Awards chairman. Gothberg notes that organizations like DMC have invested in new sites or made significant improvements in existing sites. “Such rich media forms as videos, audio, blogs, and discussion groups are changing the landscape of Web sites,” he says.

The Emery King Medical Video Library houses more than 75 exclusive, custom videos, including sub-libraries created by health and fitness expert Peter Nielsen and Detroit Shock Trainer Laura Ramus. The DMC videos feature breakthrough procedures offered by DMC specialists and experts. Response has been exceptional – patients from as far away as Romania have found DMC specialists via the Library. A recent video featured a patient who sought out a DMC Neurosurgery specialist for his own spinal procedure, after watching that specialist in one of the existing videos.

DMC extends the reach of the health videos by posting them to video sharing sites like YouTube, Google Videos, Yahoo Videos, vimeo.com, icyou.com and digg.com. DMC embraces the use of Web 2.0 social networking with Emery King-focused pages on both MySpace and Facebook.