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Greetings from
Beach Communications!
(and sister-companies Collaboration
and Web Elite)
What are you doing with your summer? As you'll read below, we've been busy with our clients - even added a new catalog assignment from Wireless TOYZ and a sales promotion assignment from Libby's (yes, the ones with the label, label, label). And, we are in the final stages of acquiring a web hosting company.
Our interns have been learning-by-doing - including the development of this newsletter. We view it as a simple way to keep you abreast of the many interesting things of life at Beach.
Warm Regards,
Rex Smith
New Work:
Wireless TOYZ Catalog
Like most businesses, our success is accelerated by referral business. So, we are grateful that Beach was referred by a former BBDO executive to Wireless TOYZ – one of the largest and fastest-growing franchise businesses in America. Wireless TOYZ engaged Beach to create its Gadgetz catalog. These catalogs, to be distributed by direct mail and at the point-of-sale, communicate the range of the retailer’s digital offerings and offer lifestyle stories of how wireless technology can enhance your life. For Wireless TOYZ location information visit www.wirelesstoyz.com.
New Work:
Donlen Fleet Web Launch
Beach Communications recently started working with Donlen Corporation of Northbrook, IL. Donlen is one of the largest fleet management companies in the United States. Our first project was to launch Donlen’s new FleetWeb system. This innovative new system revolutionizes the way fleet professionals manage their fleet of vehicles; it’s technological innovation has been equated to Apple’s iPod. Our work on this project included advertising, public relations, direct marketing, interactive, and collateral development. For more information on Donlen or FleetWeb, visit www.donlen.com.
New Work:
Dickinson Wright Bright Side Videos
In order to expand Dickinson Wright’s position as “Great lawyers. Great law firm.”, Beach secured an online sponsorship of Crain’s Detroit Business Bright Side Videos. These videos present evidence of great new business developments occurring within our community - and as such, it is an appropriate fit for Dickinson Wright. Beach produced opening and closing video segments to the Crain‘s editorial. To view the videos please click here.
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Beachism #1:
Impacting Behavior
We have assembled a list of what we call Beachisms - the principles that guide our marketing decisions everyday. Beachism #1 is “Above all else impact behavior.” This principle is brought to life in our work with the Detroit Medical Center, specifically the “Click to Talk” component of their website. This feature allows patients to instantly connect with the DMC’s call center after simply entering their phone number and a convenient time to call. If you need to talk to a medical professional, simply go to www.dmc.org/talktodmc.
Do Something:
Mason Elementary
For several years Rex and Sue Smith have sponsored a reading program at a Detroit Public School. When Mason Elementary, the home of the reading program, was slated for closure by the school board, Beach initiated a direct marketing campaign to change this decision. The campaign targeted decision makers and influencers, and communicated the success of the reading program. After careful consideration by the school board, the decision was overturned and Mason was given at least one year to demonstrate continued success and enrollment improvement. To learn more about this program click here.
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