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Dear Friend:
A recent news story described how a computer theft was solved after a crime scene video was posted to YouTube. Over 500,000 people viewed the video and one recognized the thief.
Amazing how technology has impacted our society and is changing the way we think and develop marketing solutions.
In our last newsletter, we shared some examples of how we've used more traditional media to help our clients. Interestingly though, many people view Beach as web and technology specialists. Today, we'll focus on a few of those technology-enabled solutions.
We hope that something presented here will stimulate an idea for you. Please call or e-mail if we can provide additional information.
Regards,
Rex Smith
New Work:
DMC YouTube Videos
When we began working with the Detroit Medical Center, our assignment was to make their web site more user-friendly and engaging. That was the easy part.
Since then, we've added new functions to drive retail action and to make the sites easier to find via search engines.
We are also posting a series of videos hosted by Emery King to YouTube, Google and Yahoo.
The viewership and sharing of these videos is nothing short of astounding. And, as a result, DMC's national and international reputation is growing. To view one of these videos, please click here.
New Work:
Foto-FetchTM
Disney and USA Today were looking for a way to enhance their guests' experience at Disney's Historic Artifact Tour at the Oakland Museum (Oakland, Calif.). They deployed Beach's Foto-fetchTM.
Foto-fetchTM is a self-contained system which captures e-mail addresses of guests, takes their photo and immediately delivers the image to the guests' e-mail box. Foto-fetchTM can also integrate a survey component, a commerce module, and a tracking system.
To view a photo from Peter Pan's Galleon on the Disney Historic Artifact Tour please click here.
New Resources:
AbleTeam
Beach Communications recently acquired AbleTeam -
a web hosting and design company that has been operating since 1997.
Beach's sister company, Web Elite, specializes in hosting and application development for large clients like General Motors and Chrysler. AbleTeam rounds out those technology offerings with competitively priced shared hosting, co-location, and other services for small-to-medium-sized companies. To learn more about AbleTeam please click here.
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Beachism #4:
Technology is NOT the solution. It can, however, be an enabler to the solution.
Too often today, the reflex is to throw technology at problems - and expect that the issue will go away.
In our marketing world, however, we know that technology can make strong marketing ideas better, stronger, and faster - but technology in and of itself is not the solution.
When Mercedes Benz Financial wanted to demonstrate the benefits of a single-pay lease versus a purchase, Beach built a web-based solution to deliver a single-pay lease calculator to every sales consultant's desk. Technology enables an effective presentation of the facts and empowers the management of instant changes (of the vehicles' residual values).
When Donlen was launching its new FleetWeb system, Beach leveraged technology by allowing customers and prospects to register on-line for a "sneak peek." The offer was provided in print and on-line advertising and via e-mails to clients and prospects. Handraisers for this offer were plentiful. In the case of the e-mail campaign, responses began within minutes of the e-mail being sent.
In both cases, it was the marketing idea that drove the solution. Technology was the enabler.
Do Something:
March of Dimes 9x9x9
Beach Managing Director, Tom Szczepanski, has been active with the March of Dimes for almost nine years - currently serving as Vice Chair for Volunteer Development.
In addition to this role, Tom is leading a Beach team in the development of a grassroots, on-line donation campaign.
It asks each participant to make an on-line contribution of $9 and then forward the invitation to nine of their friends.
The funds raised will help March of Dimes accomplish its objective of giving every baby a chance at nine months to develop before birth. More details regarding 9x9x9 to come in the future.
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